For executives in sales, it’s vital to keep your company and offerings front and center with prospects and customers. But out of sight usually means out of mind. Studies show most people forget brand interactions within a year if you don’t continually nurture relationships. That’s why establishing a system for consistent, value-driven follow up is essential. Drip marketing and cadenced outreach strategies based on timeline, not transactions, help you stay… Read More »Staying Top of Mind with Customers Through Ongoing Follow Up
The ability of leaders to perform consistently is fundamental to the success of any organisation. However, as with many highly talented people, success is not always guaranteed. In difficult economic situations or times of change, even the best people can find it difficult to stay focused, motivated and collaborate effectively. Leadership is a way of acting and a way of being that we all can have, not something ‘out there’,… Read More »What kind of leader are you?