Marketing strategy

For executives in sales, it’s vital to keep your company and offerings front and center with prospects and customers. But out of sight usually means out of mind. Studies show most people forget brand interactions within a year if you don’t continually nurture relationships.   That’s why establishing a system for consistent, value-driven follow up is essential. Drip marketing and cadenced outreach strategies based on timeline, not transactions, help you stay… Read More »Staying Top of Mind with Customers Through Ongoing Follow Up