Radu SEUCHE

Staying Top of Mind with Customers Through Ongoing Follow Up

For executives in sales, it’s vital to keep your company and offerings front and center with prospects and customers. But out of sight usually means out of mind. Studies show most people forget brand interactions within a year if you don’t continually nurture relationships.   That’s why establishing a system for consistent, value-driven follow up is essential. Drip marketing and cadenced outreach strategies based on timeline, not transactions, help you stay… Read More »Staying Top of Mind with Customers Through Ongoing Follow Up

Where is your focus?

Covid19. Lockdowns. Working from home. Laying off staff. Diminishing or stopping operations. Panic. Fear. Uncertainty. Vulnerability. Now, more than ever there is a temptation to focus on the present situation. Fix things. Make it work.  I remember the first time time I was invited to try a Segway. I am a risk-taker, I told myself and I jumped right on it. And fell. I tried again. Somehow I couldn’t find… Read More »Where is your focus?

Briciola

Chain..ge

Guest post by Gino Francato. We can live in a better world but we first need to break the chains that keep us tied to the present! Briciola I was born in an Italian town only one hour south of Venice, Rovigo. Many Italians wouldn’t know where to place my hometown in a map but there’s a good chance that a South African guy would know it. Rovigo has always… Read More »Chain..ge

What kind of leader are you?

The ability of leaders to perform consistently is fundamental to the success of any organisation. However, as with many highly talented people, success is not always guaranteed. In difficult economic situations or times of change, even the best people can find it difficult to stay focused, motivated and collaborate effectively. Leadership is a way of acting and a way of being that we all can have, not something ‘out there’,… Read More »What kind of leader are you?